With Regals’ own insights into customer preferences, especially in a micro - regionalized marketing scenario, special blends have been created for specific markets under its own brand “SAKTHIBARI ”. These are supplied currently in 40 kgs bags for Wholesale markets and 10 kg bags for a target audience, which is diverse. The price points at which these are sold are attractive and ensure that there is profitability in every link of the value chain, depending on where one is positioned. The various formats that can be offered by Regal are – Bulk Bags-10/40 kgs for the wholesale market. Retail packs in denominations of 500/250/100/50 gms. Tea bags in denominations of 25 bags and 100 bags per primary carton. The strength of Regal lies in serving the Wholesale, Retail and the Institutional segments - such as, Railways, Hospitals, Call Centers, Shopping Malls, Schools and Colleges, Corporates etc. Our USP (Unique Selling Proposition) has been Reliability, Efficiency, and our ability to align with our customers’ needs.